Social Medical Guidelines

Daily Task - 30 min to 1 hour on Instagram

Please engage with our followers and the community for the Base Medical account for 30 minutes to 1 hour on daily. Let me know there are messages I need to respond to.

Possible actions:

  • Like and possibly comment on search and rescue teams and other posts and stories

  • Search and follow Search and Rescue teams and related wilderness medicine organizations

  • Search for and follow other outdoor organizations that would benefit from wilderness medicine training

  • Search various tags and like posts

  • Read posts from Wilderness Medical Society, SAR teams, David Fifer, Tim Durkin, Hawkvox, Willmd911, NOLS, SOLO, and Wilderness Medical Associates. You will give me an update on any news or anything interesting during our meetings.

  • Save or share interesting and relevant content. Feel free to save creative posts you think we can replicate.

  • Always share SAR team posts about fundraisers.

  • Base Medical Account: Basemedicaledu@gmail.com Wild4safety!instagram

Weekly Posts

We will aim to post three times a week following a loose content calendar. All posts will be created in Canva. If a template exists, use it. In addition to creating , posting, and promoting content, we will build a content library in Meet Edgar. Meet Edgar is a program that will automatically post content to social media on a set schedule. It pulls content from a library. The goal is to have enough content that is automatically posting 2-3 times a week. We can still post content in addition on Thursdays and Fridays.

Monday

Flex Post - Teal

Content posted on Mondays can be anything we want. This can be special announcements about Base Medical, etc.

Guidelines For Drafting Social Media Content

Our Value Proposition: The Value Proposition defines what we offer to our followers.

Base Medical offers educational content to SAR teams and potential wilderness medicine students. We strive to educate the community on the barriers that exist in SAR and wilderness medicine is a way that is empowering and positive.

Wednesday

Community Post - Matthew

Content posted on Wednesdays will feature people or action in the outdoor community. These posts will promote our partners, SAR teams, intro our instructors, team members, and other community news in SAR and Wilderness Medicine.

Possible Hashtags:

Instagram will flag posts with the same repeated hashtags. Therefore, here are three different sets of hashtags you can easily copy depending on who the post is targeting. Each set has 20 hashtags, up to 30 are allowed. Use the extra space to add relevant hashtags to your post.

Set #1 - More SAR team and member oriented

Set #2 - More Wilderness Medicine Professional Oriented

Set #3 - Lay Community Oriented

#basemedical #outdoorsafety #SAR #searchandrescue #mountainrescue #wildernessfirstaid #optout #optoutside #thegreatoutdoors #mountains #wildernessculture #wilderness #camping #climbing #hiking #nature #trail #backpacking #adventure #hike #wfr #wildernessfirstresponder #wfa #emt #mountainbiking #goplayoutside #takeahike #getoutside #cold #snow #alpine

  • teal@base-medical.com

    Wild4safety!edgar

Friday

Products and Services Post - Dave

Content posted on Fridays will feature our products and services. These posts will promote our SAR and Wilderness Medicine courses, our training options, etc.

Canva Filter: Latte or Whimsical (adjusted)

Written content can be added to the “Notes” for each post in the templates. Click “notes” in the bottom left corner of the Canva template.